While users have an intention to use a platform, it does not always translate into actual usage, engagement and retention. This is known as the “Intent-action gap” in the behavioural science literature. This requires a shift in focus - to understand how their behavior on a platform is directed by their goals and emotions. You would be surprised at how how little tweaks can lead to large behavioral changes!
Driving
engagement with Behavioral Science
Think about 3 numbers. The number of apps on playstore. The number of apps on your phone. The ones you actually use everyday. What's the final number? And is the steep drop at every step scary?
Well, the good thing is that at every step of this digital journey, whether it’s an app or web platform, there’s data. Data that gives rich insights from users. And helps inform the best engagement strategy.
Driving
engagement with data
Behavioral Science Framework
Through the extensive primary and secondary research in the mobile engagement and working with 30+ companies, several key areas of Behavioral Science principles were identified to build a framework that influence design and build the engaged self learning platform of the future.
Data Framework
Increasing the platform’s engagement will lead to more active and loyal customers. The data framework is used to boost the platform engagement and can help the enterprises to see the desired results and ROI they expect from their investment in platform development.
